Players, musicians, London star in launch of Nike Chelsea 25/26 Home Kit

Madness legend Suggs and rap superstar Central Cee join players from Chelsea FC men's and women's teams in this campaign to launch Nike’s new kit for the club. The two minute long video, called ‘Our House’ and soundtracked by the Madness hit of the same name, features a stellar cast including Lionesses Millie Bright and Lauren James, England stars Cole Palmer, and Reece James, along with fellow club players Marc Cucurella, Moises Caciedo, Sam Kerr, Guro Reiten, Naomi Girma, Nicolas Jackson and world cup winning club Captain Enzo Fernandez. It also stars West London’s Central Cee, the man behind hit single ‘Sprinter’, the most streamed UK rap track ever, and fellow Chelsea fan Ife Ogunjobi from London’s Mercury Prize and Brit Award-winning Ezra Collective. Titled ‘London, It’s Our House’, the ad sets out to illustrate that Chelsea FC is a cultural institution at the heart of London, not just a footie club. It says: “London stands for creativity, innovation and an ever-evolving cultural landscape, and is embedded into our DNA. It’s fitting that in our 120th year this incredible city has such a visual representation on our home kit. The classic Chelsea blue and heritage colours stand strong alongside architectural icons of our skyline, we are proud to call London our home and to continue playing a big part in shaping its football community and culture”. Is the ad a hit or miss, in your view?

Keywords: Chelsea FC 'London, it’s our house', Nike football, Nike Chelsea 25/26 Home Kit, football club ads, ICONIC, TILL DAWN