Pepsi jumps on the prebiotics bandwagon

Bring on the 'health sodas'! Pepsi's not the first - their most famous rival already has one - but this is the first prebiotic drink in the cola category, and represents good news for those who just like the taste of Pepsi better. The new drink boasts three grams of the plant-derived prebiotic inulin, along with fruit juice, no artificial sweeteners, and a mere five grams of cane sugar. For those not abreast of health trends - or those who don't drink sodas at all - fizzy drinks containing small amounts of prebiotics are on the up because "incorporating prebiotics in your daily diet may help promote helpful bacteria in your gut, boost your immune system, and maintain a healthy digestive system" (WebMD). Prebiotics are not the same as probiotics. Not digested by the stomach,they stay in the bowel and can help some beneficial bacteria to grow. While many would argue that a healthy diet ensures plenty of prebiotics, others will point out that there's value in simply bringing health topics into soda marketing. "Pepsi Prebiotic Cola represents the next leap forward in giving consumers choice, optionality and functional ingredients in their cola experience, without sacrificing the iconic Pepsi taste we're known for delivering," says the brand, set up more than 120 years ago. Your thoughts on the sparkling new campaign?

Keywords: Pepsi Prebiotic Cola, prebiotic sodas, prebiotic cola