PEDIGREE Fosterverse tackles issue of unwanted pets

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Unfortunately, homelessness for pets is a reality, with research indicating that only about half of dogs housed in shelters find a forever home. Petfood manufacturer PEDIGREE offers a new way to help with this campaign, which shows how people can foster a real-life rescue dog by participating in the Fosterverse virtual scheme. "As the first brand to bring adoptable dogs to the Metaverse, we are proud to be at the forefront of this new virtual reality, supporting our ambition to end pet homelessness," says the brand, which points to a long history of supporting animal shelters and promoting dog adoption. Fostering helps raise levels of adoption, and the Fosterverse aims to raise awareness as well as donations and forever home take-up with the programme. What do you think? Interesting new tool for a good cause, making it easy to help out? Or just too gimmicky and 'metaverse' for your taste?

Keywords: PEDIGREE Fosterverse, animal rescue, fostering a dog, rescue dogs, animal shelters, virtual reality, metaverse awareness-raising, animted ads, BBDO New York