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Paddy Power pokes the (polar) bear ahead of Russia 2018

Paddy Power pokes the (polar) bear ahead of Russia 2018 by Tree Elven on 09/06/2018
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The image of a collapsed polar bear with a St George Cross on its side and the words 'England till I dye' took a lot of flak when it appeared wrapping the Metro newspaper ahead of the football World Cup 2018 in Russia. Turns out it was a stunt by Irish bookmaker Paddy Power in collaboration with the conservation organisation Polar Bears International to highlight the plight of polar bears in the Russian Arctic. What do you think? Right on target or an own goal?

Keywords: Russia World Cup 2018, Paddy Power polar bear ad, Pitch London, Polar Bear International, football betting, Russian Arctic, football ads

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