Paddington Bear does sustainable for Christmas

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In a sense... Writer Michael Bond's perenially popular bear Paddington experiences a Christmas gift challenge in this 1'30" animated campaign, and applies his usual determination to solving it. The message - for British luxury brand Barbour - is delivered via hand-painted 2D animations which follow the original illustration style of Peggy Fortnum, who illustrated the first book for its 1958 publication. Barbour manufactures waxed outdoor-wear renowned for their blend of style and durability, and this year marks their Rewaxing Centenary, which Paddington clearly has in mind as he ponders the best gift for the person who took him in and gave him a home. What do you think of the sustainability and caring message, and its presentation?

Keywords: Barbour Christmas ad 2021, Paddington Bear ad for Barbour, Passion Pictures, Thinking Juice, againstallodds, 2D animation ad