Ownat goes all owt on petcare promo

Whether or not you understand Spanish, you'll easily get the gist of this ad by dog and cat food brand Ownat. Set up in 2018, the brand is part of Catalan agro-alimentary cooperative Cotécnica, which is seeing double-digit growth as a result of its successful foray into premium pet food production and delivery. Though it's very much based on local production and natural, grain-free ingredients, Ownat stresses that this goes hand in hand with the latest tech for optimal outcomes. Tech plays a key part in the promotion itself: this campaign is attracting attention because of its use of artificial intelligence (AI) within a team that also features five singers, three musicians and specialised editors as well as creatives. Apart from the ease of clipping bits out of the music video-style ad for Tik-Tok or similar, and its instant availability in various languages, Ownat points out that using AI for the shoot avoids any distress or stress for real animals. Something is definitely working - the homegrown brand now operates in / exports to 48 countries, including China.

Keywords: Ownat COMO ES NATURAL, LES ENCANTA, Catalan premium pet food company, natural ingredients pet food, AI in advertising