'OutHorse your email' - not a typo

Rather, it's a quirky ad campaign from Inspired by Iceland, a public-private communication platform to promote the country of Iceland and Icelandic products. Check it out and see if it does the job of fixing Iceland as a desirable travel destination in your mind or if it just seems a bit weird. The memorable message to 'outhorse your email', riffing off the business use of 'outsource' is delivered against a series of stunning backdrops showing us the natural glories of this Nordic island nation. According to Wikipedia, the capital Reykjavik runs on geothermal power and is home to the National and Saga museums, tracing Iceland’s Viking history.

Keywords: Iceland OutHorse your email, tourism commercials, funny ads, Inspired by Iceland, SS+K