Orgulho in Brazil: Ronaldinho Gaúcho steps up

As Brazil turned its eyes to football for the World Cup, iconic player Ronaldinho Gaúcho helped launch “PEDIGREE® Mutt,” a new national campaign that invites Brazilians to change the way they see mixed-breed dogs and celebrate them as symbols of love, belonging, and national pride. The initiative underscores that every dog deserves care, respect, quality nutrition, and the chance to find a loving, responsible home, regardless of their breed. “For over 17 years, PEDIGREE® has worked toward its goal of encouraging responsible adoption and providing greater visibility for mixed-breed dogs. Mutts are part of millions of Brazilians’ life stories, and we believe they should be upheld as symbols of affection, companionship, and pride. In this campaign, we want to pass along a very simple message: that every dog deserves love, care, and recognition, no matter their breed." Other content creators and beloved figures such as Péricles, Gil do Vigor, and Heloísa Périssé will be joining the campaign, whose umbrella 'Caramelo' slogan is growing into a recognised slogan/movement for dog-lovers everywhere.

Keywords: 'PEDIGREE® Mutt' x Ronaldinho Gaúcho, Pedigree 'Vira-Lata', mixed-breed dogs, dog adoption, Brazilian ads, petcare, dog-lovers, AlmapBBDO