Only UK supermarket approved by 'Farmer Christmas'

Not the first outing for the jovial 'Farmer Christmas' character, but just as cheery and down-to-earth as when he emerged for UK supermarket chain Morrisons last year. The campaign takes a tongue-in-cheek approach to the festive feasting rush, dialling back on drama and channelling the Coca Cola truck's dazzling beacon of lights with a sturdy tractor festooned in twinkles. Some would argue that the supermarkets consistently gouge farmers so as to keep prices competitively low for their consumers, but at least the ad raises that questions indirectly for those receptive. What's your response? A good note of cheer or yet another display of senseless consumerism?

Keywords: Morrisons Christmas ad 2022, Farmer Christmas, Christmas ads, Bobby Donald, Publicis.Poke