Onesie for fishermen - not just a fashion statement

This colourful garment is not just a fashion statement, says this tongue-in-cheek 30-second campaign for Australian outdoor apparel company BCF. Fishing is no longer for the social isolated / self-sufficient. On the contrary, it's enjoying a huge vogue among young people, and the challenge is on to combine high-tech,high performance clothing with a fun attitude. Australian Football League star and fishing fan (='fisho') Jeremy Cameron illustrates how the onesie is designed to cope with harsh winter conditions, replacing heavy, cumbersome - and less fancy - apparel. BCF says: "we know the brutal winter elements -- particularly down south -- means fishing shirts are often left at home this time of year, so we’re excited to reveal the Fisho’s Onesie, which bridges that gap. It leans into our customer favourite BCFing Fun fishing shirts, while delivering the warmth and protection from the elements to help keep Fishos comfortable at this time of year.”

Keywords: BCF fishing onesie, Australian fishing, #fishtok, fishos, Jeremy Cameron commercial, fishing clothes, outdoor clothing,Thinkerbell