Off to do your laundry? Don't forget your Galaxy S25 Ultra

South Korean multinational Samsung launches its Galaxy S25 Ultra with a series of 'Tips' ads focused on practical applications to the user when life gets tricky, rather than simply showing off its attributes. I chose this Laundry Tips one (there's also Recipe Tips and Study Tips) because, yes folks, I have been that person left with a doll-sized garment after careless washing.... And without the excuse of youth/inexperience. So, let's be honest and acknowledge that artificial intelligence - deployed through Galaxy S25’s conversational intelligence through Gemini Live- isn't just about dumbing us down, as some critics fear, but also about fishing us out of the soup when we've already been careless/ignorant. And that has to add to our life experience, right? The Galaxy S25 Ultra comes in a the shape of sleek, strong titanium frame with durable Corning® Gorilla® Armor 2 display glass, and IP68-rated water resistance capacity. If you want to make a note of that, there's a built-in S Pen alongside the company's latest camera and editing tech. And it you're just wanting to buy, it's currently retailing round the £1,000 / US$1,300 / €1,200 mark.

Keywords: Samsung Galaxy S25 Ultra Laundry Tips, smartphones, AI applications in everyday life, Google Gemini, conversational intelligence, BBH Singapore