Obesity: System is "feeding our failure"

According to a direct-to-consumer (DTC) healthcare provider. This is the first Super Bowl ad from Hims & Hers, and as you'd expect given the financial investment needed to get onto the coveted commercials roster, it's cleverly constructed. The visuals back a compelling message that appeals, impacts, and reassures. "The system wasn’t built to help us," says Hims. "It was designed to keep us sick and stuck. It offers one-size-fits-all solutions that ignore your needs and don’t deliver lasting results. It restricts access to care with red-tape and inflated prices, and obscures the truth while downplaying the dangers of keeping us this way". All of which is a very appealing summary to many people. Now for the reassurance: "Hims is fighting back. We offer weight loss care that’s accessible, affordable, and trusted by medical experts. Care that’s tailored to your needs for long-term success. Care that prioritizes your health and safety as a priority. Care that makes you feel great in your body—because that’s what you deserve". Tens of millions of viewers will be watching the February 9 sports event that brings friends, family and friends around screens for a memorable annual gathering. Commercials are often focused around the snacks and beverages that are being consumed, so this message is a bold one in more ways than one. Is it just shifting the blame, without really tackling the obesity problem? Many people would argue that Hims and similar companies empower consumers by allowing them to make virtual appointments with healthcare providers and obtain prescriptions for generic drugs. Cutting out - and simultaneously becoming - the middleman. Does the ad speak to/for you? Hims stresses that it offers "a holistic program that includes nutrition support, technological tools, and medication kits including customized compounded medications or compounded GLP-1 injections, prescribed based on what your provider determines is medically appropriate for you".

Keywords: Hims Big Games Commercial, Hims & Hers, US obesity, Super Bowl commercials 2025