Novak Djokovic: Goats don't bother this GOAT

As Serbian tennis champion Novak Djokovic continues to burnish his legendary status at the age of 39, French designer fashion brand Lacoste presents this visual joke around the new meaning of GOAT = greatest of alll time. Founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier, the brand is recognised by its green crocodile logo, and is Djokovic's principal supplier of sports apparel. Father-of-two Djokovic - who earns an estimated $25 million to $30 million annually from off-court commercial endorsements, sponsorships, and appearances - is renowned for bring humour to the commercials he does.

Keywords: Lacoste x Novak Djokovic, tennis kit, sportswear, sporting apparel, DIVISION production