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Nothing black and white about colour-changing concept car by BMW

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Nothing black and white about colour-changing concept car by BMW by Tree Elven on 06/01/2022
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Automaker BMW created a stir at the 2022 Consumer Electronics Show (CES) by unveiling a colour-changing concept car to promote their electronic ink Flow technology. What do you think of this informational ad, featuring the traditional drive on a deserted road amid spectacular scenery? Does it do a good job of promoting the new BMW iX M60 electric vehicle, or is all your attention caught up by the possibility of being able to change your car colour from black to white through various shades including stripes? While electric vehicles continue to dominate auto development, and tech giant Sony announced its own plans to get into the sector, environmental concerns continued over the mining, processing and disposal of electric batteries among other aspects. Though the colour shift is still a concept, not yet available for public purchase, the BMW iX M60 SUV goes on sale in the summer of 2022 with the capacity for nought to 60 in under four seconds, a 357-mile range, and a £112,000 starting price. Reaction to the colour-change model has varied, with some questioning how far we need/want to go with 'personalisation' especially when it comes to transport boxes on wheels. Responses range from awe to comments on how much it would cost to repair damage to a single panel on such a vehicle, and remarks on it being 'an eco-friendly getaway car'.

Keywords: BMW iX M60, BMW colour-changing car, BMW car tech, electric vehicles, CES 2022, environment and car industry, EVs 2022, personalisation

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