'Not in Milano' spreads positive message on business travel

As people resume travelling for business and pleasure in the wake of COVID-related restrictions, the Italian city of Milan (Milano in Italian) put out this appealing reminder of the joys of doing business in pleasurable surroundings. Some of us may take fright at the dreaded sound/sight of wheelie suitcases - no matter how chic - being trundled round beautiful historic streets and plazas, heralding the return of invading tourists to the local lifestyle; others may be sniffing the air and pawing the ground, eager to get back to business meetings held in interersting, fun places. And still others may simply enjoy the upbeat tone and images of a city's invitation to enjoy business and pleasure together in what many hope will be a 'new normal', incorporating lessons learned while embracing la dolce vita again. What do you think of the ad? It aims to show "the energy, dynamism and strong spirit of resilience with which Milan is ready to give the warmest welcome to anyone coming to our city for business, tourism and study,” said Mayor of Milan Giuseppe Sala. Does it succeed? Or is your mind just riveted on fashion and food?

Keywords: Milan, Not in Milano, tourism Italy, business trips Milan, business travel, life work balance, We Are Social Italy