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'No More Period Drama': FLO rewrites posh dinner conversation

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'No More Period Drama': FLO rewrites posh dinner conversation by Tree Elven on 13/03/2023
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  • Creative
  • Informative
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There are taboo topics and there are topics that aren't usually discussed at the dinner table. There's a fine line distinguishing them, and this 30-second ad from sanitary products company FLO unashamedly crosses it. The ladies featured are gowned in the exquisite style favoured by historical TV series, commonly known as 'period dramas'. Their conversation, however, is far from dressed-up - to the discomfiture of some of the men present, they freely discuss the sometimes 'bloody mess' of menstruation, and the solution, organic tampons. FLO is "a UK-based organic and natural femcare brand whose mission is to make people confident and empowered about their messiest bodily moments", says the brand. For the bright, fresh packaging, the female co-founders explain how they took inspiration from food shelves: "....it just clicked: sweets-inspired packaging would not only be a fun nod to period cravings, but it was also a way for us to send a message that period products shouldn’t have to be discreet and tucked away at the bottom of the shopping basket in shame.” What do you think of the TV ad?

Keywords: FLO #No More Period Drama, FLO femcare, organic feminine hygiene, female hygiene, organic tampons, Hatch agency

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