A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

"No better time to join" this flourishing UK sector

Hqdefault
"No better time to join" this flourishing UK sector by Tree Elven on 04/03/2022
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
168 views
Your Rating

Tax-free income and a burgeoning client base are just two of the advantages enjoyed by those working in this highly lucrative sector, says this satirical campaign by human rights organisation Amnesty International UK. Using an imaginary company called People Smuggling Limited, the 1'40" spot mimics a regular corporate recruitment promotion, complete with all the usual trappings of sexy-looking financials, striking cityscapes and big claims in big letters. The parody is aimed at raising awareness of the controversial Nationality and Borders Bill currently making its way through Parliament - not without challenge. As Amnesty explains: "People are forced to turn to dangerous people smuggling gangs when they have no other choice. In the absence of any safer options, people risk their lives and wellbeing in the hope of reaching somewhere safe. The Nationality and Borders Bill fails to provide safe and legal routes into the UK - meaning more people will be compelled to make dangerous journeys." What do you think of the campaign, in which the upbeat narrative gradually becomes distorted and the satire more evident as it mirrors the progression 'from misery to hope to action to money'?

Keywords: Amnesty International UK, Nationality and Borders Bill, people smuggling, asylum seekers UK, refugee crisis, people trafficking, money from conflict, VCCP

Comments

Really effective, very creepy. The nastiness is made worse by the unpleasant voice of the narrator. Leaves you wanting to know what you can do about it - it's good that it makes you want to know, bad that it doesn't tell you.
Imogen Smith at 24/03/2022 17:54

Get our newsletter and nothing else! No spam or third party mailings.