"No better time to join" this flourishing UK sector

Tax-free income and a burgeoning client base are just two of the advantages enjoyed by those working in this highly lucrative sector, says this satirical campaign by human rights organisation Amnesty International UK. Using an imaginary company called People Smuggling Limited, the 1'40" spot mimics a regular corporate recruitment promotion, complete with all the usual trappings of sexy-looking financials, striking cityscapes and big claims in big letters. The parody is aimed at raising awareness of the controversial Nationality and Borders Bill currently making its way through Parliament - not without challenge. As Amnesty explains: "People are forced to turn to dangerous people smuggling gangs when they have no other choice. In the absence of any safer options, people risk their lives and wellbeing in the hope of reaching somewhere safe. The Nationality and Borders Bill fails to provide safe and legal routes into the UK - meaning more people will be compelled to make dangerous journeys." What do you think of the campaign, in which the upbeat narrative gradually becomes distorted and the satire more evident as it mirrors the progression 'from misery to hope to action to money'?

Keywords: Amnesty International UK, Nationality and Borders Bill, people smuggling, asylum seekers UK, refugee crisis, people trafficking, money from conflict, VCCP