Nissan Possibilities Project: Car maker supports UK sports prosthetics initiative

Olympic athlete Richard Whitehead has a foundation which partners here with Japanese automobile manufacturer NIssan and UK network Sported to raise awareness and funds to help people with disabilities participate in sporting activities. This short campaign explains how everyday prosthetics are not suitable for running, track and other sports, and that specialised prosthetics are not widely available. Nissan GB explains that its backing "will enable The Richard Whitehead Foundation (RWF) to support young people with leg limb loss, amputation or limb difference to participate in running and other sports. This will include funding the provision of running prosthetics, support and advice. We initially aim to support three young people aged between 11 and 25 years of age". Sported is the UK's largest network of community groups promoting fairness and creating opportunities for young people through grassroot sport and physical activity. Do you like this kind informative ad campaign, with the founder of the initiative as protagonist? NIssan and the RWF also released stories, such as this one - https://youtu.be/AGxmVf6nOLA - under the Nissan Possibilities Project title, to highlight the work being undertaken and how it benefits young amputee athletes.

Keywords: Nissan Possibilities Project, Richard Whitehead Foundation, Sported UK, amputee athletes, disability in sport, disabled sportspeople