Nike pays tribute to ongoing legacy of Virgil Abloh

Late US designer and entrepreneur Virgil Abloh (1980-2021) blazed a trail for himself in the world of fashion, particularly sneakers such as the Louis Vuitton and Nike Air Force 1 which became collectors' items in his own lifetime, but this campaign remembers him more for his personal qualities of leadership, humility and inspiration. Shaped by hip-hop culture, the trained architect and artist was renowned almost as much for his encouragent of black students through the Virgil Abloh 'Post-Modern' Scholarship Fund and other initiatives as for his own design triumphs. A fashion show tribute by French luxury conglomerate LVMH last year was attended by a multitude of high-profile names includingKanye West, Kim Kardashian, Rihanna, ASAP Rocky, Bella Hadid, Pharrell Williams, Tahar Rahim, Venus Williams, Joe Jonas, Ricky Martin, Jeremy Pope, 21 Savage, Joan Smalls, and Bernard Arnault. What do you think of this campaign by Nike - does it inspite and teach us something about the man behind the designs? How important is it for brands to honour their creatives and do you like the approach taken here?

Keywords: Nike Give, Nike Vigil Abloh, Nike commercials, fasion designer Virgil Abloh, black role model, sneakerheads