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Nike acknowledges women's bodies are 'fundamentally different'

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Nike acknowledges women's bodies are 'fundamentally different' by Tree Elven on 09/07/2022
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Alongside heated debate over transgender participation in women's sports come a raft of health tech and awareness campaigns around women's menstrual and menopausal realities - including discussion of tennis championships Wimbledon's 'all-white' clothing regulations which can cause practical challenges for competing women. Here's one campaign from US sports brand Nike - never slow to step into social issues with relevant advertising/marketing - illustrating how its NikeSync app helps 'people with periods' understand their menstrual cycle and tune their training to it. The aim is not just better performance, but real understanding of one's body at each phase of the cycle so as to enable optimisation of energy through diet and exercise. To structure the programme, NIke partnered with leading female physiologist Dr Stacy Sims, author of 'Women Are Not Small Men' and 'Menopause For Athletes'. Champion British long-distance runner Paula Radcliffe, 48, endorses the programme in this informative ad for NikeSync, representing the huge and often-ignored demographic of women in perimenopause and menopause. What do you think of the initiative and this ad? Is it truly inclusive and understanding, does it throw fresh light and provide practical solutions?

Keywords: NikeSync, training apps for women, menstrual cycle and sports training, sports programs for women, training during your period, Dr Stacy Sims, sports training in perimenopause, sports training in menopause, R/GA London

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