"My values are non-negotiable": Rishi Sunak unleashes bid to be British PM

As soon as British Prime Minister Boris Johnson announced that he was resigning as leader of the Conservative party after dozens of his cabinet ministers jumped ship, all eyes were on who'd be throwing his/her hat in the ring for the top job. Former Chancellor Rishi Sunak, one of the first to resign, was swift to launch his bid with this smoothly executed video, entitled 'Ready for Rishi'. Johnson's announcement left the UK 'on pause' until a new leader - and therefore prime minister - was in place. Some believe he may still renege on his resignation or pop some other kind of surprise. Meanwhile, what do you think of this opening campaign by Sunak?

Keywords: Rishi Sunak leadership bid, Ready for Rishi campaign, political advertising, British politics, UK politicians