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Middle Eastern food company tackles obesity

Middle Eastern food company tackles obesity by Tree Elven on 06/06/2018
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With obesity increasingly a problem in countries such as Saudi Arabia, the leading food and beverage conglomerate in the Middle East, Almarai, has put out this visually surprising pre-Ramadan ad. Do you think it's effective, or just gimmicky? Called المراعي- البدانة وحش قاتل (Obesity is a Killer), it's part of the corporate social responsibility (CSR) campaign for Almarai, whose brands distribute dairy and other products including cupcakes, baby food and frozen chicken.

Keywords: Obesity is the real killer, obesity Saudi Arabia, unhealthy eating, healthy lifestyle, Leo Burnett KSA

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