Mexican Revenge: AI plus street vendors equals challenge to US fast food chains

"The American fast food culture has appropriated Mexican food, making it.... simply worse," is the opening gambit in this campaign. Behind it is the world's largest bakery, Grupo Bimbo. Mouth-watering, tongue-in-cheek and just plain cheeky, the ad unfolds how it deployed artificial intelligence (AI) to help Mexico's thousands of food street vendors both challenge pre-conceptions and promote their own creations. Generative AI such as ChatGPT is on everyone's lips as it evolves at a runaway pace, and platforms like Midjourney provide the means to source, select and blend unimaginable quantities of pre-existing photos and text for 'creative' purposes. Where it will all lead remains to be seen. What do you think of the Bimbo effort? The ‘Greatest Guide to Hotdogs and Hamburgers’ produced more than 8,000 personalised signs for the vendors who traditionally use Bimbo bread and bun products for their servings, enabling them to stand out among the globally known US fast food chain names.The AI was use partly to infuse the creations with the style of local Mexican artists.

Keywords: Mexico Bimbo, Bimbo The Greatest Guide, Mexican street food, AI promotes Mexican street vendors, artificial intelligence Mexico street food, IPG Vector B