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Meta-marketing mocked in Thai bank parody

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Meta-marketing mocked in Thai bank parody by Tree Elven on 05/07/2022
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We've all heard of the fictional dimension called the Metaverse that's developing in the digital world. Whatever it does and doesn't mean to each of us, we can probably all relate to this ad by Thai bank First Choice. In a playful sideswipe, the 'Metaverrrrrrr' campaign depicts a fictional shoot about a metaverse-obsessed marketing team and their efforts to perfect their commercial by filming it in the Metaverse. The Mario and Pattie characters are avatars for two well-known presenters. Whether you're a meta fan glad to see a bank pitching for your business with a cool parody on digital credit, spending and financial health checks, or a 'normie' who hasn't got their head round this yet, the malfunctions that creep into the obsession will probably give you a laugh. The bank aims to appeal to the younger generations in a sector that's generally regarded as a bit stuffy or conservative. Have they succeeded?

Keywords: First Choice Metaverrrrrrr, First Choice bank Thailand, digital finance, advertising in the metaverse, meta marketing, meta shopping, funny ads, Leo Burnett Thailand

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