Menopause Mode applies 'affectionate intelligence' to common symptom
- Amusing
- Creative
- Informative
- Controversial
- Amusing
- Creative
- Informative
- Controversial
Hot flashes are a common symptom of menopause, and can be very uncomfortable while they last, as well as disrupting sleep considerably - which as we all know can have negative impacts on the day ahead. What do you think of this promotion for a night-time solution that combines a smartwatch app with an artificial intelligence (AI) air-conditioning response? The South Korean conglomerate behind it is LG, a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, which combined for global revenue of over US$63 billion in 2023.“Here at LG, we always seek to use artificial intelligence to offer benefits to our consumer, and this is the proof that technology can really make people's lives better," says the brand of this initiative, currently in beta testing in Brazil. "We're reinforcing our commitment to applying affectionate intelligence, which is one of the pillars of our global positioning, along with our overarching purpose 'Life's Good.'" Brazilian celebrities including Adriane Galisteu (@galisteuoficial) and Carol Loback (@carolinaloback) are sharing their experiences during menopause in this ad to help connect to women grappling with the same issues.The Brazilian Institute of Geography and Statistics (IBGE) estimates that around 29 million women in Brazil are currently menopausal - approximately 7.9% of the country's female population¹. A full third of them will experience moderate to severe hot flashes during menopause, significantly affecting their quality of life. While there is increasing recognition of menopause as a natural yet under-addressed topic, a recent study of 2,000 Brazilian women by hygiene and health company Essity revealed that 7 in 10 interviewees (69%) agree that menopause is still a taboo – and that's the case far beyond Brazil. Does this campaign strike the right note of acknowledgement and reassurance about emerging AI solutions?
Keywords: LG Menopause Mode, LG do Brasil, menopause symptoms, hot flashes, menopause and sleep, AI menopause relief, wearable tech menopause, AlmapBBDO
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