Memories in motion: Popsa Teddy embodies new stories for photobook app

Has it ever occurred to you that your photo albums or photobooks are just repositories of memories, and that's not always a good thing? Is your smartphone camera stuffed with photos that will never see the light of day again and are mainly useful for settling squabbles over where you were on holiday two or three years ago? If so, you may relate to this short illustration of how a digital app - Popsa, in this case- - can actually be used for a whole lot more if you bring a little creativity to the table. This could be 'the secret life of teddy bears' as the teddy in the story gets left behind at someone else's house and becomes the star of a series of activities while separated from his child owner. What do you think of the ad? A charming reminder that a teddy can be a child's best friend, and we can create magic by bringing a little story-telling to bear? Oops - pun intended.

Keywords: Popsa photobook app, Popsa Teddy, Christmas ads 2021, Brothers & Sisters, digital photos, icon productions