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Meguru Yamaguchi's art/fashion self-expression for Uniqlo

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Meguru Yamaguchi's art/fashion self-expression for Uniqlo by Tree Elven on 16/05/2022
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Japanese-born abstract artist Meguru Yamaguchi grew up seeing how hard his fashion designer father worked and decided that he'd follow his instinct as an artist instead of following in those footsteps. Based in New York since 2007, Meguru is heavily influenced by street culture and says that even at school he had a sense it would merge with art one day. What do you think of this campaign for Japanese clothing company Uniqlo, in which he unleashes that vision and his determination to work outside the lines? "Fashion is the clearest and most direct style of self-expression, yeah?" he said in a 2021 interview. (https://tokion.jp/en/2021/01/08/meguru-yamaguchis-roots-and-philosophy/) Though his style and way of talking might imply a disruptive philosophy, Meguro says "it’s essential to learn the basics properly first. Then you could deviate from the rules and tear the boundaries down. In my case, I studied how to draw the classic way for four years, and now I use that experience to break the rules and pursue other potential modes of expression." Uniqlo has built its own name as a brand that represents quality with flair - does this dynamic 'line outside the lines' campaign showing art in motion appeal to you?

Keywords: Uniqlo Sport Utility Wear 2022, Uniqlo and Meguru Yamaguchi, street culture, street art, art in advertising, fashion and art

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