McDonald's ups its vegan game in UK with McPlant burger

Meat-free burgers are one of the key crowd-pleasers in the evolving trend towards non-meat and non-dairy eating options, and US fast-food giant McDonald's has latched onto the shift. After several years of research, it's launching a burger based on pea protein, developed with the Beyond Meat company, in the UK. Reports indicate that there are more than 600,000 vegans in Britain, but most people would not contemplate changing to a plant-based diet. The trend towards meat alternatives has generated as much criticism as enthusiasm, with detractors pointing to the over-processing of foodstuffs as potential causes of ill-health, and questioning whether such highly-processed burgers can truly be described as plant-based. Whatever your thoughts, there's a growing appetite for the products, with the market expected to be worth a juicy $140 billion by the end of the decaade. What do you think of the ad for the McPlant?

Keywords: McDonald's McPlant burger UK, meatfree burgers, meat alternatives, Beyond Meat, processed foods, plant-based diet, healthy eating