Maya Rudolph becomes Four Quarter-Sized Cowboys

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Swedish online payments company Klarna makes comical use of an epic theme for riding into the US market. The growing fintech firm puts US actor, singer and comedian Maya Rudolph in the hot saddle for a 30-second action shot involving a pair of coveted cowboy boots and a novel divvying up of the bill. One of Klarna's main attractions is its 'pay later' function which allows customers to receive and view items purchased online before actually paying for them, as they demonstrated in this 2019 spot with Instagram comedian Celeste Barber: https://addvertising.org/celeste-barber-illustrates-the-perils-of-unseen-purchases. What do you think of this new campaign with Maya Rudolph x 4, and a cameo appearance by Don Swayze, brother of the late Patrick Swayze? The app has been used by 90 million users globally, and reports averaging a monster 60,000 new daily sign-ups.

Keywords: Klarna, Four Quarter Sized Cowboys, online payments, fintech, Maya Rudolph, Mirimar, Biscuit Filmworks