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Matthew McConaughey swaggers into the Wild West of AI

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Matthew McConaughey swaggers into the Wild West of AI by Tree Elven on 27/07/2023
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Why? Well, fetching as the cowboy outfit may be on one of the most distinctive Hollywood actors out there, the 53-year-old is not promoting menswear. Instead, in his role as ambassador for software company Salesforce, he's asking the question on many people's lips in one format or another - 'Who's the sheriff?' in the fast-developing and unregulated world of artificial intelligence (AI). While promoting the well-known CRM (Customer Relationship Management) brand as a law-enforcer-style solution / sheriff, the campaign is also designed to encourage discussion around the very questions we're asking ourselves about AI. To put it in Salesforce words: "Howdy, partners. If you ask us, it’s high time we started askin’ bigger questions about AI and trust (and who better to ask ‘em than Matthew McConaughey). Because AI sure can answer a lot of questions. But it’s up to us to make sure we’re askin’ the right ones". Agree or disagree? McConaughey featured in 2022 ads by Salesforce which appear to champion 'earth-bound' and sustainable business approaches, alongside human workforces and interaction . Does this short 'gunfight at the it's-not-okay corral' commercial strike the right note of challenge and reassurance?

Keywords: Salesforce AI Sheriff, Matthew McConaughey Salesforce commercial, artificial intelligence, AI in business, Hollywood actors in commercials, AI ethics, Robb Bindler, Chelsea Pictures

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