Maserati x Alessandro Del Piero x AI = this car commercial

Luxury automaker Maserati is scoring high with this 100% AI-generated commercial for its new Gran Turismo featuring the image of former footballer Alessandro Del Piero. Landing just after the end of the FIFA World Cup, there's a heavy emphasis on the national pride of Italy, where both the player and the car company are from. "We are Italian. We were born to drive our dreams forward," says the voice of artificial intelligence. Maserati says a strict ethical AI protocol was used to produce the hyper-realistic footage. This framework guarantees that all actors are fully compensated for both their physical presence and the usage rights of their digital twins. Alessandro Del Piero did not physically stand on set or film any of the scenes. However, according to Lulop via AI Google search: "He personally endorsed the creative vision, provided authorized references for his digital likeness, and gave his official commentary on the film's concept of national pride and dreams". Everyone can relate to the slogan: "It's now, when no one is watching us, that we're free to restart our engine and drive into our future", but is it all just too glib?

Keywords: Maserati 'Never Stop Dreaming', Maserati x Alessandro Del Piero, luxury cars, digital twins in ads, AI commercials, car commercials, Migrante agency