Maserati Meccanica Lirica: "Were we ever made for silence?"

An intriguing presentation from luxury car manufacturer Maserati - which lays claim to "elegance, style, sportiness, and performance with a long and glorious heritage" - for its Fuoriserie Gran Turismo and Gran Cabrio models. The film was shot in the Italian city of Modena, which lies at the heart of 'Motor Valley', a magnet for classic car enthusiasts. The region is home to other iconic luxury automakers - Lamborghini, Ducati, Ferrari, Pagani - as well as Maserati, and features factories, private collections, and a strong motorsport culture. Of this ad, the marque says: "Maserati Meccanica Lirica, An Italian Symphony... inspired by our city’s dual legacy of excellence, on the road and on the stage. Live the voice of Modena with a symphonic new exhaust on the outside and hand-tuned Natural Sound by our partners ‪Sonusfaber Official‬ in the cabin, exclusively for the Maserati Gran Turismo and Maserati Gran Cabrio". The symphony footage at least seems to be highly applauded - what effect does it have on you? Does it make you want to visit/purchase/drive, or are you just savouring the elegance of the promotion?

Keywords: Maserati Meccanica Lirica, Maserati x Modena, luxury car commercials, Italian classic cars