Martha Stewart puts the knife in

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Multi-talented TV personality Martha Stewart channels on-screen tough guy and martial arts expert Steven Seagal in this 30-second campaign urging people to take a Covid booster manufactured by pharmaceutical company Pfizer. Known primarily as the ultimate homemaker/hostess guru for the USA and beyond, 81-year-old Stewart literally gets the knives out in an elaborate visual metaphor to illustrate Pfizer's claims of defense against the microscopic SARS-CoV-2 virus. Controversy around the mRNA gene therapy shots continues to rage as more information trickles out as to their safety and effectiveness. Booster rates appear to be down, but information is hard to assemble as to whether that is from increased scepticism, death/incapacitation, a sense of security or sheer lack of interest among the public. Stewart is also known for serving five months of a prison term after being convicted in 2004 of a felony in relation to ImClone Sytems. The biopharmaceutical company's experimental monoclonal antibody drug Erbitux failed to secure the expected approval from the Food & Drug Administration in 2001, enmeshing some high-profile shareholders in an investigation into their stock-selling just before the news broke publicly and ImClone's value plummeted. According to Wikipedia, Stewart maintained her innocence but was "found guilty and sentenced to five months in prison, five months of home confinement, and two years probation for lying about a stock sale, conspiracy, and obstruction of justice". Again according to Wikipedia, Erbitux went on to undergo further clinical trials, resulting in FDA approval for use in colon cancer. What do you think of Stewart's 'Unwelcome Guest' campaign? Slick and clever, a bit meh, really effective, or...?

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