Margaret Qualley in search of a missing button

Ah, but it's not just any old button.... French luxury fashion house Chanel stitches a story with striking visuals and threads of intrigue as US actress Margaret Qualley (daughter of Andie McDowell) embarks on a quest through time to redress a thoroughly decent 'wardrobe malfunction'. There's a cameo by friend of the House Naomi Campbell - the '90s supermodel being featured at London's sumptuous Victoria & Albert (V&A) this summer in what the museum describes as: "the first exhibition of its kind exploring the extraordinary career of fashion model Naomi Campbell. Through the work of leading global designers and photographers we celebrate her creative collaborations, activism and far-reaching cultural impact". 'The Button' also features actress and House ambassador Anna Mouglalis, along with a score by US rapper and singer-songwriter Kendrick Lamar. What effect does the tale, shot in black and white by film-maker Dave Free, have on you?

Keywords: Chanel The Button, Margaret Qualley Chanel ambassador, luxury fashion ads, Virginie Viard, Kendrick Lamar Chanel score, Dave Free, Naomi Campbell, Anna Mouglalis