Malaysian children take waste management into their own hands

What do you think of this campaign by Malaysian bank RHB, based on a true story? The bank has a reputation for using human interest stories in its campaigns, and this is no exception. A variation on the maxim 'be the change you want to see', it shines a critical spotlight on adult human activity and reminds us that children have not yet been so worn down by life that they've become apathetic over their surroundings and their own ability to make the world a better place. Some argue that though the tale is a heart-warming one that should galvanise better adult behaviour, it's also true that general over-consumption and the ubiquitous use of plastics are harder issues to resolve. Others are impressed by the Chinese New Year 2022 message and believe it could be the 'spark for change' which is the title of the campaign. Do you think efforts like this can spread awareness and achieve purposeful action, or is it just sentimental brand-wagoning by a financial institution?

Keywords: RHB Bank Malaysia, Teluk Intan, waste management, children and environment, financial services Asia, Chinese New Year 2022, better future, FCB Malaysia