Maggie Smith, Taeyong let the cat out of the bag for LOEWE

Spanish luxury fashion house LOEWE, founded in 1846, rings the changes with this quirky footage featuring global brand ambassadors TAEYONG and Josh O’Connor, actors Maggie Smith, Rachel Jones, Greta Lee, Dakota Fanning, Mike Faist, and model Fei Fei Sun. LOEWE, which specialises in leather goods, clothing, perfumes and other fashion accessories, is also spanning the decades with this ad: South Korean rapper, singer, songwriter, and dancer Taeyong is 28, while Dame Maggie Smith - one of Britain's most recognisable and prolific actresses - is 88. The campaign, filmed through the lens of art and commercial photographer Juergen Teller, gives us a glimpse of the LOEWE Spring Summer 2024 collections. What do you think of it?

Keywords: LOEWE Spring Summer 2024 precollection, Maggie Smith commercial, Hollywood actors in ads, Taeyong for LOEWE, luxury fashion, luxury bags, Juergen Teller, Jonathan Anderson