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Macy's makes fear festive with timid Tiptoes and her flying machine

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Macy's makes fear festive with timid Tiptoes and her flying machine by Tree Elven on 10/11/2021
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US department store chain Macy's is renowned for the opulence of its Thanksgiving Day Parade, founded in 1924 and the largest parade in the world. Now it looks as though it may have another winner on its hands with the Christmas creation of Tiptoes, a little blue reindeer who's scared to fly and keeps coming up with excuses not to take the Santa sledge test. Check out the 1'30" stop motion animation and see what you think. The main thrust appears to be to get a positive message across, regain some genuine cheer, and tackle the many fears old and new that have affected populations worldwide during the COVID-19 crisis. While many are hailing the Macy's campaign as adorable and clamoring for a plush toy version of Tiptoes, others are finding fault: "I'm all for equality but female deer don't have antlers," points out one. Some point to over-consumption and consumerism as ills we need to tackle as a global society rather than promoting the more-more-more mentality. More than one person has expressed surprise at the suggestive shape of the 'balloons' blown up by a helpful elf to get Tiptoes off the ground.... Oh well, no harm in a spot of adult fun slipped into a magical Christmas campaign, right?

Keywords: Macy's Tiptoes, Christmas ads 2021, Tiptoes fear of flying, stop motion ads, Tiptoes and the flying machine, self-belief, BBDO New York

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