Lynx squirrel makes cheeky cameo appearance in 'Smell Ready for Christmas' ad

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Men's grooming company Lynx (aka Axe) has a reputation for ad campaigns that explore the concept of masculinity, such as its 'Men in Progress' series, and the featuring of British heavyweight boxer Anthony Joshua. It also likes to push the envelope when it comes to saucy ads: earlier this year they withdrew a campaign featuring a squirrel character getting frisky with a can of deodorant after it drew hundreds of complaints, largely because it was aired at a time of day when children would have been able to view it. Those who were amused rather than outraged will be happy to hear that the Lynx squirrel is back, making a cameo appearance in the Unilever company's Christmas 2020 offering for Lynx Africa bodyspray, deodorant and anti-perspirant range. Our cheeky little chum pops up at the end of this funky 30-second ad with glittery red stag/reindeer horns and matching Xmas baubles slung provocatively round its hips. What do you reckon? This time they got it right - sly fun for adults and inoffensive for any kids who do spot it? Or, ffs, get that squirrel and its baubles out of the picture once and for all?

Keywords: Lynx Africa, Christmas ads 2020, men's grooming products, male hygiene, Lynx squirrel Xmas 2020, U-Studio Unilever