Lynx deploys catnip to spice up romantic relationships

Oh hey, who hasn't been here? The all-important first date night at your home, the preparation, the anticipation, and then the doorbell rings, the big entrance is made and.... an ominously swishing tail just brushes it all away in moments. After a survey confirmed what most of us already knew - i.e. that we generally don't date people our cats disapprove of - Lynx men's deodorant brand bounds to the rescue with the first-ever use of catnip in a body scent. If you've ever watched an otherwise sedate feline go catnip-crazy and wondered that the hell that was all about, this 1'45" campaign is also pretty informative. Lynx - and let's not forget what family a wild lynx comes from - spent over a year developing the right balance of ingredients to appeal to both cat and cat parent alike. Originally launched in France by Unilever in 1983 under the name Axe, Lynx was re-named for its UK launch a couple of years later. Still known under both names depending on region, Lynx / Axe products are mostly made in the UK, and distributed around the world. What do you make of the brand's latest marketing innovation? Lynx/Axe says: "Confidence is key - but let’s be honest, if her cat isn’t on board, you’re in trouble. With Lynx with Catnip, we’re giving guys an edge."

Keywords: Lynx with catnip, men's hygiene products, catnip body scent, LOLA Mullenlowe