Luxury bunkers redefine living fully

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"Whatever is happening in the world outside, you can rest easy and live fully," promises this ad. Sounds good? It's a promotion for Oppidum high-security bunkers. Intended for the ultra-wealthy, judging by the nature of the owner's 'most precious possessions' - a fleet of expensive vehicles and such - the underground strongholds offer a safe retreat from "ballistic, environmental and civil threats". What do you think of the ad, which takes a movie-like format engendering threat and fear followed by triumphant escape and lovely lifestyle as a result of implied courage and good choices? The company says that it "brings a paradigm shift to high-end personal protection. Unlike a purely functional bunker, which is an exclusively practical contingency against rare and unlikely scenarios, Oppidum adds value to the owner’s primary residence by offering facilities such as a private art gallery, secure meeting lounge, comfortable bedroom suites, bespoke spa and other leisure amenities for everyday peacetime use." Insidious, inspiring, indifferent, indefensible?

Keywords: Oppidum luxury bunkers, high-security bunkers, personal protection