Louis Vuitton x Alex Israel = California Dreaming
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- Amusing
- Creative
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- Controversial
Well, that's just one of the fragrances presented in this 3D parade of West Coast lifestyle. Created by US multimedia artist Alex Israel, it takes us along a whimsical boulevard as people indulge in their activities, from morning yoga to a sunset drive, and on to a late-night film in the City of Angels. Israel is described by art gallery Almie Rech as an artist who "explores the iconography of his hometown, the Hollywood film industry, and the cult of celebrity, embracing its clichés and styles, and posits Los Angeles as central to an understanding of American culture and the American dream". What do you think of this collaboration with the classic French brand Louis Vuitton *LV), renowned for its luxury luggage, some surprising advertising partnerships, and now colognes? LV says its cologne collection Ocean BLVD is "a 3D masterpiece born from the collaboration between the Maison and artist Alex Israel, comes to life in an animated film – with each quintessential Los Angeles scene presenting a Louis Vuitton Cologne. Embodying the essence of the West Coast, the scenography evokes contemporary Californian architecture, referencing the unique chromatic palette, spirit and inspiration of the featured Colognes". The fragrances themselves have been created by Jacques Cavallier-Belletrud, a 62-year-old Master Perfumer from a long family line of professionals in the fragrance sector. Since joining LV in 2012, he has created over 30 fragrances for this Maison alone, distinguishing himself by offering unique, custom-made perfumes for individual clients.
Keywords: Louis Vuitton Cologne Perfume Collection, Louis Vuitton and Alex Israel, LV 3D animation commercial,
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