Loro Piana: "The walls talk, they have all the mystery of the story"

Luxury clothing company Loro Piana presents the Spring/Summer 2026 collection in this evocative footage filmed at the Fondation Maeght and Colombe d'Or boutique hotel - both gathering places for artists and art in Provence. Coveted for its fine fabrics and understated elegance, the Italian lifestyle brand says it chose this setting because: "Replete with history and stories, both are spaces where creatives feel at home, inspiration takes root, and beauty is shared – exuding a certain savoir-vivre that lies at the core of the Maison". While the hotel is home to a unique modern art collection, the Fondation explains its own history like this: "Some of the biggest names in 20th-century European sculpture, including Georges Braque, Joan Miró and Alberto Giacometti, came together to help create La Fondation Maeght, which has become France’s most important art foundation and is among the world’s leading cultural institutions. La Fondation was established by Aimé and Marguerite Maeght, a visionary couple who were publishers and art dealers, and who represented and were friends with some of the most important artists of the era, including Braque, Miró and Giacometti, as well as Alexander Calder, Fernand Léger, Marc Chagall, and many others". The campaign, which will lift many out of wintry days into a sun-dappled stone haven for 90 seconds, was shot by renowned Italian-American fashion photographer Mario Sorrenti.

Keywords: Loro Piana Spring/Summer 2026, Fondation Maeght, luxury fashion, fashion photography, Colombe d'Or, Mario Sorrenti.