LOEWE SS25: Dancers, divers, duelling knights - and surprises

Spanish luxury fashion house LOEWE pulls out some surprising stops in its Spring Summer 2025 pre-collection campaign, featuring actors/comedians Ayo Edebiri, Richard Gadd, Ambika Mod, Drew Starkey, and Leo Woodall, Brand Ambassador Baifern Pimchanok, Sue Kroll, and artist Rose Wylie alongside performers playing a series of roles including body builders, dancers, rugby players, and medieval knights. The brand says of the distinctive footage, shot by German fashion photographer Juergen Teller: "Further exploring and expanding the idea of character study, the new campaign photographed by Juergen Teller unveils an intriguing duality between talent and personality", adding: "An air of Americana pervades the menswear, while womenswear is all about class—slinky draped dresses and leather. Bags include the latest versions of the Puzzle, Squeeze, and Pebble Bucket". Okay. What do you make of it?

Keywords: LOEWE Dancers, divers, and duelling knights, LOEWE Spring Summer 2025, fashion photography, Jonathan Anderson Juergen Teller