Liu Wen, Olivia Colman illustrate that 'It's Always Burberry Weather'

Random and calm blend in this visually appealing campaign from British luxury fashion house Burberry - famed for its trademark check design and classically stylish outerwear. This one-minute ad, which comes under the umbrella (pun intended) of 'It's Always Burberry Weather', depicts a passing moment between renowned British actress and Oscar-winner Olivia Colman, 51, and Liu Wen, 37, widely recognised as the first Chinese supermodel. There seems to be a big trend of implied advertising - i.e. not saying/showing what you're actually selling - which annoys some but can also be experienced as feeling part of a secret something. What do you think?

Keywords: Burberry The Soloist, Olivia Colam Burberry, Liu Wen Burberry, luxury fashion, high-end raincoats, Magna Studios