Liquid Death pushes Lip Embalm for "a killer shine"

Founded in 2017 as a canned water company and now selling selling still mountain water, sparkling water, and iced teas, Liquid Death - there's a hint in the name - has always based its advertising on an 'anti-advertising' and potentially offensive approach. “We’re trying to be the funniest thing in your feed that day," the brand told Morning Brew newsletter. "Those tropes, those jingles, the setups are so embedded in our consciousness, so when you can take this familiar thing and twist it and make it funny or unexpected, there’s tremendous bang for the buck.” See what you think of this latest effort, in which the brand's Glothar character goes full musical before a hint of incest creeps in......

Keywords: Liquid Death x e.l.f. cosmetics, funny ads, first date make-up, teen cosmetics, Glothar, LD Creative Team