Limb loss: 'Feet Funder' riffs off FeetFinder niche

Here's an intriguing twist on / clever engagement with the foot fetish sub-culture to raise funds for amputees and help normalise the conversation around limb loss. Amputee Coalition Canada (ACC) is behind the 'Feet Funder' campaign: it riffs off the name and purpose of established niche platform FeetFinder, which self-describes as "the easiest way for verified foot fetish users to buy feet pics and sell feet pictures and videos in a safe and secure FeetFinder". In the ACC 30-second ads, three amputees present their stories and pose for 'glam' shots which can be purchased as part of the mission to provide peer support to amputees. Limb loss in Canada is reported to affect some 350,000 people. Though limb loss remains an awkward topic, it has been moving away from the taboo area in recent years with the evolution of prosthetics and the popularity of inspirational events as the Paralympics. The ACC aimed to raise funds and awareness without the campaign being any sort of a 'downer' - has it succeeded?

Keywords: ACC 'Feet Funder' Kristen, Amputee Coalition Canada Feet Funder, amputees Canada, foot fetish subculture, taboo topics, limb loss stigma, Sid Lee