Lashings of glitz and criticism for Mercedes CLA ad

Not hot off the presses, but a commercial that's divided opinion. Some of us might love the glitz and glamour sensations conveyed by sparkling choreography and a classic Eurythmics soundtrack, but plenty are giving it a big thumbs-down. Why? Mainly because it doesn't tell us anything about the Mercedes CLA - i.e. the product being promoted. Disgruntled Merc enthusiasts don't want to have their imaginations titillated; they want to know about the all-electric car Mercedes-Benz describes as a game-changer. The iconic luxury marque explains: "It’s the first to feature our AIenhanced Mercedes-Benz Operating System and next-gen EQ Technology that delivers a range of up to 792 km and makes charging as fast and easy as refuelling. Signature star-shaped lights, a dazzling LED panel and a striking silhouette give the new CLA more star power than ever before". Aha, star power. Does that change your mind if you were of the 'show me the car, not a dance number' fraternity?

Keywords: Mercedes CLA 'Class of its Own', Mercedes-Benz commercials, all electric Mercedes, EVs, luxury electric vehicles, antoni