Lahori Zeera: Soda fans do strange things to feed their fancy

Some welcome gulps of simple visual absurdity to lighten the mood and refresh the spirit. This one-minute campaign promotes an Indian-Pakistani cumin-based soft drink called Lahori Zeera. The popular tangy beverage features a blend of natural spices including roasted cumin seeds (zeera), black salt, black pepper, and dry ginger powder, as well as sugar, lemon juice concentrate, and sometimes mint. An intriguing set-up sees a variety of people from various walks of life engaging in some strange activities which all begin to make sense once you accept the absurdity of this particular addiction....

Keywords: 'Har Koi Peera Lahori Zeera 2.0', funny ads, fizzy drink ad India, Early Man Film, Lahori Zeera soda India, Enormous agency