La Preparación Americana: Adidas 2026 World Cup Kits Advert

This is a curious case - an ad with no apparent controversy around it until world events shifted and put it in a different area of the spotlight. Football's World Cup 2026 is due to be played in North America - the United States of America, Canada, and Mexico. As 2026 opened, US attacks on Venezuela and the kidnapping of the South American country's President Nicolás Maduro with his wife Cilia Flores took most of the world by surprise, lending a new twist to previously innocuous headlines and slogans in this campaign. Intended to reference the three North American host countries in a unifying manner by drawing on their different sporting strengths, the ad features household names including reigning World Cup champions Argentina's Lionel Messi, and unveils football kits for enthusiastic fans across the globe. Though Venezuela is the only South American country that has never qualified for a FIFA World Cup, the game is growing enormously in popularity there. The US incursion has inevitably called into question the US's hosting of the hugely popular international event (https://www.theguardian.com/football/2026/jan/08/usa-world-cup-2026-venezuela).

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