La alegría de vivir / The joy of living

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The term 'life insurance' traditionally strikes a bit of a dull note for most of us. What do you think of this campaign by Spanish insurance company Santalucía? In broadly romantic strokes, it presents images of fun, creativity, vibrancy and lives well lived at any age. Does it strike the right note for you?

Keywords: Santalucia seguros, seguros de vivir, life insurance Spain, insurance ads, lifestyle seniors Spain, Mi Querido Watson